Privacy & Disclosure

Last updated: May 30, 2026

The short version

Ready for Ultra is a training-content site run by J Scott Chapman. We don't sell your data. We use basic analytics to understand what's useful, send email only to people who ask for it, and we use some affiliate links on gear pages. Details below.

What we collect

  • Analytics. We use Google Analytics and Mixpanel to see which pages and tools are used, in aggregate. This includes standard data like pages visited, approximate location, device, and referrer. We use it to improve the site, not to identify you personally.
  • Email. If you sign up for the newsletter (via Kit), we store the email address you give us so we can send training guides and updates. You can unsubscribe anytime using the link in any email.
  • Coaching inquiries. If you fill out the coaching form, that information is used solely to respond to you about coaching.

The free threshold and zone tools run on a separate app at app.readyforultra.com and have their own sign-in and data handling.

Cookies

We use cookies for analytics and basic site functionality. You can block or delete cookies in your browser settings; the site will still work.

How we use it

To run and improve the site, respond to you, and send email you requested. We do not sell or rent your personal information.

Affiliate disclosure

Some pages on Ready for Ultra — mainly gear and resource pages — contain affiliate links, including Amazon Associates and AvantLink links. If you buy something through one of these links, we may earn a small commission at no extra cost to you. As an Amazon Associate, we earn from qualifying purchases.

We only link to gear we actually use or would genuinely recommend. Affiliate commissions never change what we recommend, and they help keep the training content and tools free.

Your choices

  • Unsubscribe from email anytime via the link in any message.
  • Block analytics with browser settings or a tracker blocker.
  • Request access to or deletion of data we hold about you by emailing us.

Contact

Questions about this policy? Email hello@readyforultra.com.